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Discover essential user experience design (UX) techniques in this 45-minute conference talk from PHP UK Conference 2012. Learn how to refine objectives, make informed decisions, and shape a minimum viable product before writing code. Explore tools and activities that help identify the right problems to solve and understand potential users. Gain insights from Stephanie Troeth, a seasoned user experience strategist with a diverse background in computer science, digital publishing, and web standards. Benefit from her expertise in bridging the gap between design and development to create successful web applications and avoid investing time in impractical solutions.