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Discover why experience design is crucially important and why it's everyone's responsibility in this keynote address from the PHP UK Conference 2013. Explore the concept that every individual, regardless of their role, is a designer and has the power to influence user experiences. Gain insights into the significance of thoughtful design in technology and how it impacts end-users. Learn how to embrace your role as a designer and contribute to creating better digital experiences, even if you don't consider yourself a traditional designer.