Marketing is Essential and Not Sleazy for Open Source Projects

Overview

Explore a panel discussion on the importance and ethical aspects of marketing for open source projects. Gain insights from industry experts as they delve into topics such as free vs paid models, funnel strategies, communication challenges, and the role of developer relations. Learn about effective marketing tactics, building trust, community engagement, and measuring impact in the open source ecosystem. Discover how to navigate the long-term nature of open source projects, understand the ROI, and leverage telemetry data for success. Engage with thought-provoking questions and discussions on metrics, passion redirection, and the delicate balance between community building and marketing in the open source world.

Syllabus

Intro
Welcome
Free vs Paid
Top of the Funnel
The Funnel
Communications
Challenges
Marketing is uncomfortable
The devrel issue
Why should you use devrel
Marketing tactics
Deborahs marketing
Trust erodes
Marketing is not sleazy
Where does marketing end
Marketing impact
I can be an open source
The advocate
Community building vs marketing
Community vs devrel
Community is a long game
Open Source is a long game
The ROI of Open Source
Questions
Metrics
Measuring Engagement
Redirecting Passion
Telemetry
What to do with Telemetry