Marketing is Essential and Not Sleazy for Open Source Projects

Marketing is Essential and Not Sleazy for Open Source Projects

Linux Foundation via YouTube Direct link

Intro

1 of 29

1 of 29

Intro

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Classroom Contents

Marketing is Essential and Not Sleazy for Open Source Projects

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  1. 1 Intro
  2. 2 Welcome
  3. 3 Free vs Paid
  4. 4 Top of the Funnel
  5. 5 The Funnel
  6. 6 Communications
  7. 7 Challenges
  8. 8 Marketing is uncomfortable
  9. 9 The devrel issue
  10. 10 Why should you use devrel
  11. 11 Marketing tactics
  12. 12 Deborahs marketing
  13. 13 Trust erodes
  14. 14 Marketing is not sleazy
  15. 15 Where does marketing end
  16. 16 Marketing impact
  17. 17 I can be an open source
  18. 18 The advocate
  19. 19 Community building vs marketing
  20. 20 Community vs devrel
  21. 21 Community is a long game
  22. 22 Open Source is a long game
  23. 23 The ROI of Open Source
  24. 24 Questions
  25. 25 Metrics
  26. 26 Measuring Engagement
  27. 27 Redirecting Passion
  28. 28 Telemetry
  29. 29 What to do with Telemetry

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