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Communications
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Classroom Contents
Marketing is Essential and Not Sleazy for Open Source Projects
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- 1 Intro
- 2 Welcome
- 3 Free vs Paid
- 4 Top of the Funnel
- 5 The Funnel
- 6 Communications
- 7 Challenges
- 8 Marketing is uncomfortable
- 9 The devrel issue
- 10 Why should you use devrel
- 11 Marketing tactics
- 12 Deborahs marketing
- 13 Trust erodes
- 14 Marketing is not sleazy
- 15 Where does marketing end
- 16 Marketing impact
- 17 I can be an open source
- 18 The advocate
- 19 Community building vs marketing
- 20 Community vs devrel
- 21 Community is a long game
- 22 Open Source is a long game
- 23 The ROI of Open Source
- 24 Questions
- 25 Metrics
- 26 Measuring Engagement
- 27 Redirecting Passion
- 28 Telemetry
- 29 What to do with Telemetry
