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YouTube

Building a Personal Brand - Defining Your Voice and Accelerating Content Creation

Adobe via YouTube

Overview

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Discover the essential elements of building a personal brand in this 57-minute video featuring Andrew Hochradel and Nick Longo. Learn how to define your unique voice and accelerate content creation through personal branding. Explore real-world examples, research techniques, and adaptive systems for creating a brand identity that authentically represents you. Gain insights on leveraging strengths, using iconography and keywords, and maintaining consistency in networking. Benefit from the expertise of two seasoned professionals as they break down their own branding experiences and offer valuable tips for both students and professionals looking to establish or refine their personal brand.

Syllabus

Start
Discussing personal branding
Personal branding to reflect who you are
Viewing examples of personal branding
Student/professional personal branding
Another brand identity example
Doing the research for personal branding
Experience and personal branding
Looking at your strengths to find your personal brand
Using iconography and keywords
Create an Adaptive System
Nick Longo breaks down his personal branding logo
Andrew discusses his Hoch.Co adaptive system
Things to consider with personal branding
Networking and consistency with your personal brand
Looking through Nick and Andrew’s past personal branding
Wrapping up the personal branding topic

Taught by

Adobe Creative Cloud

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