New and Advanced Google Play Tools for Game Developers

Discover improvements to Google Play and new Play Console tools for launching and growing sustainable games on the Play Store in this 37-minute conference talk from Google I/O 2018. Learn about advanced features and tools designed to help game developers optimize their presence on the platform, enhance user acquisition, and improve overall game performance. Gain insights into the latest strategies for monetization, user engagement, and analytics specifically tailored for the gaming industry on Android.