Nature vs. Nurture - Unpacking Player Spending in F2P Games

Explore the driving factors behind player spending in free-to-play games in this 2019 GDC talk by Kongregate's Tammy Levy. Delve into the complex interplay between inherent player characteristics and game design elements that influence monetization. Gain insights into the "nature vs. nurture" debate as it applies to player behavior in F2P games. Learn about various strategies and techniques used to encourage player spending while maintaining a balanced and enjoyable gaming experience. Discover how game developers can leverage these insights to create more effective monetization models and improve player engagement. Analyze real-world examples and case studies to understand the practical applications of these concepts in successful free-to-play titles.