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Explore the intersection of art and business in the music industry through this insightful TEDx talk by Indonesian music artist Swain Mahisa. Gain valuable perspectives on how musicians can navigate the challenges of monetization and community-building to achieve success. Drawing from personal experiences, Mahisa offers practical strategies for aspiring artists to thrive in the ever-evolving world of music. Discover the essential balance between artistic expression and entrepreneurial skills necessary for a thriving career in the Indonesian music scene and beyond.