Creative Strategies in Americana

Explore the evolving world of Americana music in this 52-minute panel discussion from SXSW Music 2016. Delve into the strategies employed by award-nominated artists and their teams to develop strong, innovative voices while maintaining connections to this tradition-minded genre. Gain insights into marketing and business strategies, touring approaches, relationships with radio and new media, and finding one's place within the artistic community. Discover how musicians navigate the changing definition of Americana, push creative boundaries, and maintain authenticity while appealing to fans. Learn about the genre's rise, its impact on the music industry, and how it serves both musicians and listeners. Understand the role of labels, radio strategies, and the importance of intuition in crafting a successful career in roots-aware, future-thinking music.