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Explore the intersection of competitive eating and digital content creation in this 18-minute conference talk from Web Summit. Discover how foodie culture has taken over the public zeitgeist as Eyal Baume and Matt Stonie reveal their strategies for producing captivating food porn content for online audiences. Gain insights into the collaboration between a competitive eater and a digital content studio, and learn how they craft compelling culinary visuals that resonate with the masses.