Drawing the Future - Addictive Content for All Ages

Explore the world of captivating content creation for diverse age groups in this 20-minute Web Summit talk. Delve into the success stories of iconic shows like The Powerpuff Girls and Rick and Morty as Christina Miller and Shalini Sharma discuss how Cartoon Network and Adult Swim have kept audiences engaged for nearly three decades. Gain insights into the new generation of creators who understand millennials and Gen Z, and learn how they craft compelling narratives across evolving technological platforms. Discover the impact of these storytelling techniques on business practices and society at large.