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Explore a thought-provoking TED talk that challenges conventional wisdom on solving societal issues. Discover why business professor Michael Porter advocates for the private sector's involvement in addressing major global challenges like climate change and water scarcity. Learn how the profit motive can drive scalable solutions to complex problems, potentially outperforming traditional nonprofit and governmental approaches. Gain insights into the potential of business to create both economic and social value simultaneously. Consider the implications of this perspective for future problem-solving strategies and the evolving role of corporations in society.