Explore a comprehensive marketing management course covering essential topics from consumer behavior to green marketing. Dive into market segmentation, advertising strategies, product decisions, and pricing policies. Learn about sales promotion, distribution channels, and the product life cycle. Examine principles of management, including directing and controlling. Discover the intricacies of services marketing, relationship management, and the marketing environment. Gain insights into ethical and social aspects of advertising, as well as regulatory considerations. Develop a holistic understanding of marketing strategies and their implementation in various business contexts.
Overview
Syllabus
Consumer Behaviour -II.
Marketing Promotion.
Consumer Behaviour.
Advertising.
Market Segmentation.
Advertising - II.
Positioning and Product Differentiation.
Advertising - Ethical , Social and Regulatory Aspects.
Marketing, PLC and Pricing Policies.
Principles of Management.
Product Decisions.
Sales Promotion - II.
Principles of Management : Introduction- II.
Sales Promotion.
PR, Personal Sellings, Sales management.
Distribution Channels.
Product Decision - II.
Wholesaling and Retailing.
New Product Development and Product Life Cycle.
Retailing.
Introduction to Management.
Introduction to Services Marketing.
The System Approach.
Directing and Controlling.
Marketing Environment.
Pricing Decisions.
Green Marketing.
Services Mix and Relationship.
Understanding Marketing.
Taught by
cec
