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Explore the critical role of software architecture in modern development organizations through this conference talk from LeadDev Berlin 2023. Discover strategies for implementing effective architecture principles across empowered teams without resorting to "ivory tower" approaches. Learn how to balance technical scalability with organizational growth, enabling a fast flow of change and gaining a competitive advantage. Gain insights from Lutz Hühnken's diverse experience as a software architect, manager of an enabling team, and engineering manager in various organizational setups. Understand the importance of preventing teams from becoming "architecture firefighters" and instead adopting a strategic approach to software architecture. Acquire valuable heuristics for choosing the right architectural approach in different scenarios, ensuring that your organization can thrive in an environment of extreme ownership and value stream-aligned teams.