Discover how Shell transformed its image through the #makethefuture campaign in this insightful 17-minute Web Summit talk. Learn from Shell CEO Dean Aragon as he reveals the strategies used to engage millennials and challenge traditional perceptions of oil and gas companies. Gain valuable insights into innovative marketing approaches and brand repositioning in the energy sector.
Overview
Syllabus
#makethefuture: The Story of Shell Through Social
Taught by
Web Summit
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