Explore strategies for monetizing your Android app on Google Play in this 41-minute conference talk from Google I/O 2016. Discover the latest improvements to Google Play's mobile commerce platform and learn how to maximize your revenue potential. Gain insights into reaching local markets, optimizing purchase flows, and leveraging carrier partnerships. Understand the importance of reducing friction in the buying process and motivating users to make in-app purchases. Dive into concepts like the Pareto Principle and the Big Mac Index to inform your monetization strategy. Whether you're a seasoned developer or new to in-app transactions, acquire valuable knowledge to boost your app's financial success on the Google Play platform.
Overview
Syllabus
Intro
Reach
Local payment
Carrier partnerships
Play gift cards
Buyers
Reach Coverage
Application Effort
Friction Motivation
Localizing Purchase Flow
Purchase Flow
Rocket Internet
Pareto Principle
Optimizing
Monetization
Make more money
Big Mac Index
Conclusion
Taught by
Android Developers
