Logo Design for Beginners

Explore the language of logo design through an in-depth examination of form and color in this 25-minute video. Dismantle various logos to understand how specific messages target different audience categories. Learn about the fundamentals of logo design, including form language, color theory, and logo deconstruction. Discover key principles such as simplicity, creative typography, effective symbolism, product communication, and experience conveyance. Gain insights into target market demographics and apply your knowledge with a hands-on logo redesign assignment.