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Explore the importance of local content in driving Africa's economy through this insightful TEDx talk by Sarah Esangbedo Ajose-Adeogun. Discover her personal journey growing up in Nigeria surrounded by foreign content and how this experience shaped her perspective on the need for change. Gain valuable insights into the significance of retaining value within the country to promote local content across various sectors, including oil and gas, media, and agriculture. Learn from Ajose-Adeogun's extensive experience, spanning over three decades in public service and the oil industry, as she shares her expertise in strategy, policy, and performance management. Understand the impact of people-centric initiatives and transformation projects in driving economic growth and development in Africa. Delve into the speaker's unique perspective as the first female Branch Chairperson of PENGASSAN Shell Branch and her involvement in social and philanthropic endeavors. Gain a deeper understanding of the potential for local content to shape Africa's economic future and drive sustainable growth across the continent.