Life Online - The Rise of Online Stars and Their Impact on Advertising

Explore the evolving landscape of online stardom and its implications for advertisers in this 21-minute Web Summit panel discussion featuring Rene Rechtman, Estee Lalonde, Noodlerella, and Mike Butcher. Delve into the growing importance of online influencers as traditional advertising faces challenges from ad-blocking technology. Gain insights into how digital personalities are reshaping marketing strategies and brand collaborations in the ever-changing online ecosystem.