What you'll learn:
- How to create a Facebook ad account and changing all the important settings so it is ready to go
- Learning about the different types of ads and creating an ad from scratch (the entire process is shown)
- Learning how to analyze Facebook ads but learning about the most crucial metrics and understanding what to aim for
- Learning about retargeting ads, custom audience and lookalike audience
IMPORTANT- All the videos in this course have been made AFTERthe iOS 14 update that affected Facebook ads in 2022. So what you get in this course is the LATEST2022 process of running Facebook ads!
There is no doubt that Facebook is currently the number one platform to grow your business. And this is solely because Facebook advertising is the most convenient, most economical and most effective way to reach out to your target audience.
It doesn't matter what type of a business you have. As long as you have a product or service that you want to sell to your customers, Facebook advertising is the thing to go to.
In this course Iteach you how Facebook advertising works and how you can use it to start or grow the business of your dreams.
But who am I to tell you all this?
I'm an entrepreneur who completely owes his success to the power of Facebook advertising. When I started my business, I did not have a whole lot of money to invest. Just some savings from my previous jobs. But that was more than enough to start and grow my photography business because Facebook advertising proved to be so economical and at the same time so effective.
In this course, we start right from scratch by first understanding what Facebook advertising exactly is.
Then we start the process of completing the set-up required to do Facebook advertising, i.e, Creating an Advertising Account from scratch and setting it up completely.
Then we create and set up the all important Facebook pixel, set it up on our website and also create conversion events using the latest 2022 method.
Once the whole set up is complete, I will actually show you my exact method of creating the perfect Conversion ad. Iliterally show you each and every secret I use to get the most out of these ads, including the perfect audience size, the perfect ad image, etc.
I literally show you how to even create a Facebook ad image using Canva.
Then comes the all important section of Analytics. One of the most powerful features about Facebook advertising is the ability to monitor and measure each aspect of your ad. Here you will be learning about important metrics like CTR (Click through rate), CPC (cost per click), Reach, Impressions, etc so you can come to know which ad is performing well for your business and which isn't, thereby making your investment into Facebook ads an efficient one.
I will also tell you what are the exact benchmarks you should be aiming for when it comes to running your Facebook ads.
But that's not all. We'll also be going into the world of Retargeting ads. Here you'll be learning how to create Custom Audiences using website traffic, customer lists, etc. so you can show your ads to people who have already interacted with your business before.
And that's not all. I'll also be showing you the power of Lookalike audiences in taking your Facebook ads to the next level.
Learning all this will take your confidence to a new level and inject a new belief into your entrepreneurial spirit. You'll realize that it's really not that difficultly to start a business of your dreams.
Even if you are not a budding entrepreneur, this course can still help you in growing your digital marketing or freelancing career.
I hope to get a chance to teach you this life-changing skill and see you inside this course.
