Life After Linear

Explore the strategies CBS Interactive employs to maintain the uniqueness, virality, and profitability of its beloved content, including Stephen Colbert, 60 Minutes, and Carpool Karaoke in this insightful 19-minute conference talk from Web Summit. Gain valuable insights into the evolving landscape of digital media as Jim Lanzone and Kurt Wagner discuss the challenges and opportunities in the post-linear television era. Discover how a major media company adapts to changing viewer habits and leverages its popular franchises across multiple platforms to stay relevant and successful in the digital age.