Tech and TV: The Power Couple - The Future of Interactive Television

Explore the dynamic intersection of technology and television with Jim Lanzone and Katie Linendoll in this insightful Web Summit talk. Delve into the evolving landscape of interactive media as Lanzone, a renowned multimedia CEO, shares his experiences leading and innovating at a major global TV network. Discover the future of television, including discussions on CBS All Access, changing viewing habits, iconic franchises like Star Trek, and emerging trends in sports coverage. Gain valuable insights into branded content strategies, the impact of clickbait, and the role of acquisitions in shaping the industry. Learn about the potential of virtual reality in entertainment and how traditional TV networks are adapting to the digital age.