Leveraging ML Recommendation Models to Improve Customer Engagement

Explore how machine learning recommendation models can enhance customer engagement in this informative talk from the Toronto Machine Learning Series. Discover the power of personalization in creating frictionless, curated experiences across digital channels for customers. Gain insights into Amazon.com's pioneering approach to personalization, developed over two decades. Delve into retail-specific personalization use cases and receive a technical overview of Amazon Personalize, the machine learning technology behind Amazon.com's real-time personalized recommendations. Examine a simulated shopping experience through the Retail Demo Store and uncover the algorithms driving Amazon Personalize. Participate in an interactive session with a Q&A opportunity, suitable for attendees of all ML expertise levels.