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Explore reduced-form empirical evidence on search in this lecture from MIT's Industrial Organization I course. Delve into advanced concepts of search theory and its applications in industrial organization. Gain insights from Professor Glenn Ellison's expertise as he presents empirical findings and their implications for understanding market dynamics. Enhance your knowledge of how search behavior impacts economic outcomes and market structures. Part of a comprehensive series on industrial organization, this lecture builds upon previous discussions to provide a deeper understanding of search-related phenomena in economics.