Speaking to Stakeholders - Design Communication and Buy-In Strategies

Learn effective stakeholder communication and buy-in strategies in this 42-minute conference talk from the Hatch Conference. Discover proven methods for navigating organizational challenges while maintaining design integrity and shipping value quickly. Explore practical applications of design thinking beyond product development, understand key UX laws and psychological principles for influencing budget-owners and technical colleagues, and gain insights from real success stories. Follow along as Kevin Hawkins shares his background and expertise, demonstrating how to prime audiences, utilize conversational convincing modes, and implement the PRFQ framework for achieving stakeholder alignment. Master the art of getting buy-in during reorganizations and learn to effectively advocate for improved user experiences through strategic communication and influence techniques.