Integrating Diversity, Equity, and Inclusion into Product Design

Explore essential strategies for integrating diversity, equity, and inclusion principles into product design through this keynote presentation from the All Things Open 2024 conference. Gain valuable insights from "Culture Whisperer" Denitresse Ferrell's decades of Fortune 100 leadership experience as she examines the multifaceted dimensions of diversity in product development. Learn to define diversity beyond traditional parameters, implement feedback from marginalized customer groups, and balance diverse user needs with broader audience requirements. Master techniques for building inclusive teams, avoiding stereotypes while personalizing user experiences, and effectively leveraging Employee Resource Groups (ERGs) to champion diversity in products and services. Discover practical approaches to transform diverse customer feedback into actionable product improvements that create truly inclusive user experiences resonating with all audience segments.