Incentivizing Healthy Food Choices Using Add-on Bundling: A Field Experiment

Explore a field experiment conducted with a global convenience store chain to investigate how different add-on bundle promotions influence healthy food choices. Discover the impact of three types of add-on bundles: unhealthy, healthy, and choice bundles. Learn about the significant increase in healthy purchases when offering healthy snacks as part of an add-on bundle, even when unhealthy options are concurrently promoted. Examine the lack of long-term stickiness effect on customer behavior and understand the potential benefits for retailers in terms of revenue and profit when implementing choice bundles. Gain insights into strategies for incentivizing healthier food choices in retail environments through this 37-minute seminar presented by Nymisha Bandi from McGill University at the GERAD Research Center.