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Explore effective strategies for engaging with the media and crafting compelling narratives in this insightful conference talk from BSidesLV 2018. Join seasoned professionals Steve Ragan, Sean Gallagher, and Paul Wagensell as they share their expertise on how to effectively communicate your story to the press. Learn valuable techniques for building relationships with journalists, crafting impactful messages, and navigating the complexities of media interactions. Gain insights into the "I Am The Cavalry" approach and discover how to leverage media engagement to amplify your voice in the cybersecurity landscape. Whether you're a security professional, researcher, or industry expert, this 51-minute session provides essential knowledge for anyone looking to enhance their media communication skills and make a lasting impact in the field.