Engaging the Media - Know Your Target

Explore media engagement strategies in this 56-minute conference talk from BSidesLV 2018. Join Jen "Cat Herder" Ellis, Joseph Cox, Sean Gallagher, Steve Ragan, and Paul Wagenseil as they discuss effective techniques for interacting with the media. Learn how to identify and understand your target audience, craft compelling messages, and build relationships with journalists. Gain insights into the nuances of media communication within the cybersecurity industry and discover best practices for sharing your expertise with the press. This talk, part of the "I Am The Cavalry" series, provides valuable knowledge for professionals looking to enhance their media presence and effectively communicate complex security topics to a broader audience.