Discover how to effectively track conversions in Google Ads through this comprehensive 20-minute tutorial. Explore various tracking methods, including dedicated Google Ads conversion tracking with the Google Tag, importing conversions from Google Analytics, and utilizing Google Tag Manager. Compare different conversion tracking options, understand the importance of accuracy, and learn about attribution in conversion tracking. Dive into the step-by-step process of setting up Google Ads conversion tracking, and gain insights on using Google Tag Manager for conversion implementation. Explore other types of conversions, such as importing from Google Analytics 4, and understand the importance of tracking conversions only once. Enhance your Google Ads skills with additional resources on Performance Max campaigns, attribution in Google Analytics, and customer acquisition goals.
Overview
Syllabus
Introduction
Ways to track website conversions
Conversions and accuracy
Comparing conversion tracking
Attribution and conversions
Google Ads conversion tracking
Using Google Tag Manager
Other types of conversions
Import conversions from GA4 Google Analytics 4
Track conversions once
Conclusion
Taught by
Loves Data
