Customer Segmentation Strategy with BigQuery and Gemini in Vertex AI

Learn to enhance customer segmentation capabilities by combining BigQuery and Gemini in Vertex AI in this 10-minute technical demonstration. Discover how to implement automated customer segmentation based on purchase histories and user profiles using Gemini's capabilities, and explore advanced segmentation techniques using Google's text-embedding-004 model. Master the process of creating dynamic customer segments through vector search in BigQuery, enabling the delivery of targeted promotions to specific niche customer groups.