Explore a 35-minute conference talk by Adriano Esteves, Founder & Creative Director of Bürocratik, as he shares insights from his 25-year career in digital interactive design. Discover how small studios bring a personal touch to projects ranging from heavy metal bands to 400-year-old brands. Learn about the importance of business in design, logo creation, and the evolution of branding in the digital age. Gain valuable knowledge on starting and growing a design studio, developing effective processes, selling designs, dealing with changes, and creating compelling brand stories. Understand the advantages of small studios versus large agencies, and uncover key learnings from Esteves' extensive experience in the industry.
Overview
Syllabus
Intro
How Brocratik started
When we start
Brand design
Branding vs Digital
How we became one of the biggest drummers
The process
The click moment
Design to be fun
Choosing a team
How to sell your design
How to deal with change
Make the story
Find opportunities
Voiceover
Talk to decision makers
Special places
Perfectionism
Big vs Small
Learnings
Taught by
awwwards.
