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Explore the hidden dangers of influencer culture in this 17-minute TEDx talk by Jet van Wijk, a former influencer and Dutch author. Discover how the pursuit of likes and engagement leads to conformity, as van Wijk reflects on her personal journey from a creative individual to someone driven by external validation. Learn about the effects of social media on the brain, including how dopamine and the need for approval can cause influencers to lose their authentic selves. Gain insights into resisting conformity, focusing on personal passions, and redefining positive influence in the world. Understand van Wijk's perspective as a successful entrepreneur, business coach, and founder of companies like Laptop Lifestyle Master Program and JVW Agency. Consider her philosophy of ethical marketing and her mission to empower digital leaders to escape the 9-5 lifestyle. Reflect on the challenges of becoming a digital entrepreneur and the importance of real-life experience in the rapidly evolving digital landscape.