How Freewheel Processes Billions of Ad Tech Events in Real Time

Explore a 26-minute conference talk from Data Council on how Freewheel processes billions of ad tech events in real-time. Discover the Beeswax data platform's capabilities in capturing real-time bidding and impression data, providing crucial feedback to advertisers for data-driven decision-making. Learn about the event-based architecture built on AWS Kinesis and Snowflake's Snowpipe, capable of processing bid requests at a massive scale of around half a million QPS. Gain insights into the platform's evolution, infrastructure, and monitoring systems that enable sustained growth. Speaker Margi Dubal, Director of Data Engineering at Freewheel, shares her expertise in building scalable, reliable, and high-quality data solutions. Understand the importance of real-time data analysis in programmatic advertising and how it empowers advertisers and publishers to optimize their results.