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Explore the journey of Houseplant, a recreational cannabis brand, as actor, writer, and producer Seth Rogen, along with Karan Wadhera and Evan Goldberg, discuss their experiences and future plans in this 25-minute conference talk from Collision Conference 2019. Gain insights into the brand's development, scaling strategies, experimental approaches, and collaborative efforts as it expands from Canada to the global market. Discover how creativity in business and entertainment intersects with the cannabis industry in this engaging discussion.