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Explore the intersection of entertainment and entrepreneurship in this 25-minute conference talk featuring actor, writer, and producer Seth Rogen and his business partner Karan Wadhera. Gain insights into the creation and growth of Houseplant, Rogen's recreational cannabis brand, as they discuss the years of experience and dedication behind its development. Learn about the company's plans for scaling, experimentation, and collaboration as it expands from Canada to the global market. Discover how creativity in business and entertainment can merge to create innovative ventures in the emerging cannabis industry.