Your Search Engine Needs a Memory - Haystack US 2024

Explore the critical importance of user behavior data in search engine optimization through this insightful conference talk from Haystack US 2024. Delve into the world of User Behavior Insights (UBI), an open-source system designed to standardize the collection and analysis of user interaction data for search professionals. Learn how UBI addresses the challenges of gathering meaningful user behavior information, which is essential for improving search relevance and effectiveness. Discover the system's components, including client-side instrumentation, server-side data collection, and analytical tools. Understand how UBI's standardized schema facilitates community contributions and integrates with personalization software. Gain valuable insights into the emerging technologies in search result generation and ranking, and how UBI can help in selecting the optimal approach for your search application. Hear from industry experts Eric Pugh, co-founder and CEO of OpenSource Connections, and Stavros Macrakis, senior technical product manager for the OpenSearch Project, as they present a call to action for ethical and efficient tracking of user search journeys to build future-ready search experiences.