Leveraging User Behavior Insights to Enhance Search Relevance

Discover how to leverage user behavior insights to enhance search relevance in this 46-minute conference talk from Haystack EU 2024. Explore the challenges of measuring search performance holistically and learn how to capture and analyze user clickstream data to optimize search strategies. Delve into the importance of understanding factors like search queries, result clicks, and subsequent searches to continuously improve the end-user experience. Examine the concept of User Behavior Insights (UBI) and its role in collecting rich user search interactions. Learn how to utilize UBI dashboards and integrate insights into the search process to enhance relevance for end users. Gain valuable knowledge from Aswath Srinivasan, a Senior Search Engine Architect at AWS, as he shares his expertise in various search technologies and use cases, including e-commerce, enterprise, site search, observability, log analytics, and security analytics.