Great UX Research for Non-Researchers

Discover essential user research techniques for non-researchers in this 27-minute conference talk by Steve Portigal at Awwwards San Francisco. Learn how to plan, conduct, and act on user research to drive UX and product design decisions. Explore key concepts such as learning from customers, balancing specific and general inquiries, and avoiding roadmap deflections. Gain insights on effective communication, follow-up questioning, and the importance of recording sessions. Delve into empathy, judgment, analysis, and synthesis in the research process. Understand the power of words as boundary objects and how to uncover valuable insights that inform business strategies.