Google Analytics Settings Variable in GTM and Q&A

Overview

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Explore a comprehensive 59-minute video tutorial on Google Analytics and Google Tag Manager, covering various topics such as the new Google Analytics Settings Variable, AnonymizeIP, tracking screen size, GA goals, auto-event tracking, site speed, enhanced ecommerce tracking, funnel labeling, Facebook Pixel integration, dataLayer usage, content grouping alternatives, WordPress implementations, product performance reports, AdWords GCLID, and scroll tracking. Learn advanced techniques and best practices for optimizing your web analytics setup and gaining valuable insights into user behavior and website performance.

Syllabus

- New Google Analytics Setting Variable in GTM
- What is AnonymizeIP?
- Tracking Screen Size in Google Analytics?
- GA Goals and Auto-Event Tracking
- Google Tag Manager and Site Speed
- GA Enhanced Ecommerce Tracking and Event Tracking
- Labeling a Funnel in GA EE Tracking
- Issues with the Facebook Pixel and Google Analytics
- the dataLayer and Auto-Event Triggers
- Alternative to Content Groupings in Google Analytics
- GA Implementations for Wordpress - Plugins vs. GTM
- Is it possible to break down the EE Product performance report into Demographics and Interest.
- New Google Analytics Settings Variable - Should we update?
- AdWords GCLID through Google Tag Manager
- LunaMetrics Scroll Tracking