How to Install Google Analytics 4 and Track WooCommerce Events with Google Tag Manager

Overview

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Learn to implement Google Analytics 4 tracking for your WooCommerce store through a detailed 16-minute video tutorial that demonstrates the complete integration process using Google Tag Manager (GTM). Master essential steps including adding GTM to WordPress, configuring data transmission to Google Analytics, setting up ecommerce tags and triggers, previewing tracking events, and publishing your GTM container. Access additional resources including a pre-configured GTM container, comprehensive tutorials, glossaries, and recommended tools for enhanced ecommerce tracking capabilities.

Syllabus

Introduction to tracking WooCommerce
Add Google Tag Manager to WordPress
Set up Google Tag Manager
Creating an ecommerce tag and trigger
Preview WooCommerce ecommerce events
Publishing the GTM container
Next steps