Embark on a comprehensive 43-minute tutorial that guides you through setting up your first Google Ads campaign for optimal results. Master the process of creating a search campaign, including forming ad groups, incorporating keywords, selecting appropriate keyword match types, and utilizing the keyword planner. Explore crucial aspects such as campaign settings, navigating the Google Ads interface, and implementing assets (formerly known as ad extensions). Learn how to track conversions effectively and discover additional resources for remarketing, in-depth keyword planning, and linking Google Analytics. By the end of this step-by-step guide, you'll be equipped with the knowledge to launch and manage successful Google Ads campaigns, maximizing your advertising budget.
Overview
Syllabus
Introduction
Important foundations
Creating a Google Ads account
Create a campaign
Choose campaign settings
Create an ad group
Keyword match types
Navigating Google Ads
Using the keyword planner
Creating additional ad groups
Adding assets previously 'ad extensions'
Tracking conversions
Next steps
Taught by
Loves Data
