Global Audience, Personalised Marketing

Explore the challenges and strategies of global marketing campaigns in this insightful 19-minute conference talk from Web Summit. Join industry experts Gary Lin (Founder & CEO of Glispa), Jen Preston (VP of Digital Technology at Hasbro), Mike Zarrilli (Head of Digital Media at The Weather Channel), and Murray Newlands (Contributor at Forbes) as they discuss the intricacies of creating marketing messages that resonate across diverse cultural audiences. Discover how to effectively tailor your campaign for 12 key markets while maintaining a cohesive global strategy. Gain valuable insights on personalized marketing techniques and learn how to navigate the complexities of reaching a global audience with culturally relevant content.