Explore the transformative power of personalization in gaming through this 46-minute Unite Now 2020 conference talk. Discover why prioritizing players is crucial for studio success and gain insights into upcoming technological advancements shaping the gaming landscape. Learn about key trends, the Delta DNA Index, and fundamental strategies for player engagement, including competitive tournaments, time collection mechanics, and targeted campaigns. Examine real-world examples of successful personalization, understand the importance of player segmentation, and master the use of control groups for measuring campaign effectiveness. Delve into best practices for first conversion and glimpse into the future of gaming, including machine learning applications and personalized content creation. Join Mark Robinson, General Manager of deltaDNA, as he guides you through the journey of leveraging analytics to create more engaging and profitable gaming experiences.
Overview
Syllabus
Intro
About Delta DNA
Trends
Delta DNA Index
Key Findings
Contribution of Ads
Sustainability
Fundamentals
Competitive tournaments
Time collection mechanics
Offers
Campaigns
Examples
Real world examples
Player segmentation
Global control group
Target group vs control group
Success against control group
First conversion
Best practices
The future
Machine learning
Personalized content
Benefits
The Journey
Outro
Taught by
Unity
