Generative AI Features in Adobe Premiere Pro - Powered by Adobe Firefly

Watch a detailed first impressions video exploring the upcoming Generative AI features in Adobe Premiere Pro, powered by Adobe Firefly. Learn about revolutionary capabilities coming in 2024, including Object Addition, Object Removal, and Generative Extend functionalities that will transform video editing workflows. Discover how Adobe's integration with OpenAI, Runway, and Pika Labs aims to provide professional video editors with expanded creative options. Gain insights into the new Content Credentials feature that will track and identify AI model usage in media creation, bringing transparency to AI-enhanced content.