Strategic Pricing for Games - Enabling Revenue Growth and Price Equity

Explore strategic pricing techniques for games to drive revenue growth and achieve price equity in this 23-minute conference talk from Google Play's Playtime 2023 event. Learn how customizing price points to local purchasing power can create a win-win situation for both developers and users. Discover business growth opportunities and examine real-world examples of games that have successfully implemented these strategies. Join speakers Daniel Pak and Robbie Hopkins from Google Play as they share insights on enabling revenue growth while maintaining fair pricing across different markets. Gain valuable knowledge to optimize your game's pricing strategy and potentially increase your bottom line.