One Price No Longer Fits All - Revenue Diversification for App Businesses

Explore the evolving landscape of app monetization strategies in this 24-minute conference talk from Google Play's Tammy Taw at Playtime 2023 in Berlin. Delve into the concept of revenue diversification for app products and services, examining when and if it makes sense for your business. Gain valuable insights on the incremental impact of implementing multiple revenue streams, from subscriptions to in-app purchases and beyond. Learn how to adapt your pricing model as the app industry matures, moving beyond the one-size-fits-all approach. Discover key considerations for optimizing your app's financial performance and staying competitive in the ever-changing mobile marketplace.