Overview
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Learn how to master event tracking in Google Analytics 4 (GA4) through this comprehensive tutorial. Explore all four event types in GA4, including automatically collected events, enhanced measurement events, recommended events, and custom events. Discover how to send parameters with your events to collect more detailed data and gain deeper insights from your reports. Follow step-by-step instructions to create and implement various event types, understand their structure, and leverage them effectively for your analytics needs. Gain practical knowledge on configuring enhanced measurement events, implementing recommended events, and creating custom events tailored to your specific requirements.
Syllabus
- Introduction
- Event Structure
- GA4 Event Types
- Automatically Collected Events
- Enhanced Measurement Events
- Recommended Events
- Create Event
- Custom Events
Taught by
MeasureSchool