GA4 Events - Exactly Why You Need to Use Them

Overview

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Dive into a comprehensive 22-minute video tutorial on GA4 (Google Analytics 4) events, exploring automatic, recommended, and custom events. Gain insights into their purpose, optimal usage scenarios, and follow a step-by-step guide on implementing recommended event tracking in GA4. Learn about event reports, trackable data, parameters, Enhanced Measurement, and various event types. Discover how to create GA4 events using both the GA4 interface and Google Tag Manager. Access additional resources for further learning, including links to recommended events documentation, related tutorials, and paid courses on GA4 and GTM.

Syllabus

Introduction
GA4 events report
What events can track
Parameters and events
Viewing parameters
Automatic parameters
Automatic events
Enhanced Measurement
Recommended events
Custom events
How to create GA4 events
Create events in GA4
Create events with GTM
Conclusion